Analyst Eight Ball: Nokia Could Sell 37 Million Windows Phone Devices

Nokia Windows Phone sales

Nokia has made a rather large splash at CES 2012 with the release of the Nokia Lumia 900. The Nokia Lumia 900 appears to be the flagship hero phone that could result in a rather large bump in sales of Windows Phone. According to Morgan Stanley, that bump could sales of 37 million units in 2012 and 37 million units in 2013. … [Read more...]

Marketing Windows Phone In 2012

Marketing Windows Phone

With the recent stories and speculation regarding Microsoft's plans to market Windows Phone, known insider Paul Thurrott has stepped in to provide some clarity. Earlier news that Windows Phone partners will spend $100 million on the Nokia Ace is factually incorrect according to Thurrott. That number is double that, with promotion dollars in the area of $200 million. The … [Read more...]

Editorial: Will poor marketing doom Windows Phone?

Ballmer Windows Phone

Next month, it will be a year since Steve Ballmer stood in front of a table of new Windows Phone 7 devices. Phones from HTC, Samsung, LG and Dell were all accounted for and would be released in the months to follow. To this day, you'd be hardpressed to pick a winner from that group, although most would likely say it's the Samsung Focus. Campaigns for that phone were minimal and … [Read more...]

Microsoft Rumored To Have Spent Half Billion Dollars To Boost Windows Phone 7

According to TechCrunch, Microsoft may have to spend large in order to get Windows Phone 7 to the point it needs to be to be competitive in today's smartphone market: The company could spend a half-billion dollars or more in marketing costs and payments to developers and handset manufacturers to subsidize the expense of building phones and apps, so that the Windows Phone 7 … [Read more...]