Nokia’s UK website at nokia.co.uk is listed as one of the biggest SEO losers after the latest Google search algorithm update that is called ‘Penguin’. The Penguin update targeted websites with unnatural links. The data comes from SEO data provider Searchmetrics. It’s unclear if the loss is due to the company shifting from co.uk to .com/gb-en, a redirect that is now in place. These losses might very well be due to a change in their infrastructure.
Nokia’s UK website at http://www.nokia.co.uk saw a drop in visibility from 36775 in January of 2012 to 1021 in May of 2012, a 97.22 percent change.
The Penguin update hit originally on April 24th, with a data refresh happening last Friday. Since the original update, there has been a public outcry by many webmasters who claim they were unjustly targeted for unnatural linking.
Unnatural links are commonly referred to as spam links and normally use specific keyword phrases. These are often found in comment systems, forum profiles and other locations that can targeted using software that can generate a massive number of links in a short timeframe.
Matt Cutts, Google’s head of webspam, has stated that sites must clean up the webspam in order to recover. It will be interesting to see how Nokia responds the claims and how they’ll proceed. It is possible their site was victim of a false positive. Nokia has a redirect in place for http://www.nokia.co.uk to http://www.nokia.com/gb-en/. The loss in visibility could simply be due to the companies transition from .co.uk to gb-en, causing them to show up unjustly in the list of big drops caused by Google Penguin.