Windows Phone Market Share to Surpass iOS by 2016, IDC Says

Discussion in 'Windows Phone 7' started by rockyhill333, Jun 7, 2012.

  1. rockyhill333

    rockyhill333 New Member

    IDC released its Worldwide Quarterly Mobile Phone Tracker report on Wednesday in which it provided the current market share values for iOS, Android and other smartphone operating systems. The research firm projects that iOS and Android will both peak in popularity before 2016, when Windows Phone will begin to eat into the market share of both operating systems — so much so, in fact, that it will surpass iOS by 2016.

    IDC said Android’s market share for 2012 will hit 61% but that it will fall down to 52.9% by 2015. Likewise, iOS’s 2012 market share is expected to sit comfortably at 20.5% but is projected to fall to 19% by 2016. Meanwhile, Microsoft’s Windows Phone’s market share is expected to grow from 5.2% this year to 19.2% in 2016. RIM’s BlackBerry OS is expected to remain relatively stable; IDC believes its market share will fall from 6% this year to 5.9% in 2016.

    “Underpinning the smartphone market is the constantly shifting OS landscape,” Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends team, said. “Android will maintain leadership throughout our forecast, while others will gain more mobile operator partnerships (Apple) or currently find themselves in the midst of a major transition (BlackBerry and Windows Phone/Windows Mobile). What remains to be seen is how these different operating systems – as well as others – will define and shape the user experience beyond what we see today in order to attract new customers and encourage replacements.”


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