Little background on this before I explain the downfall.... Okay so one of the biggest features of WP7 is cross platform capability (xbox, zune, social networking blah blah blah). Hell, even Microsoft has been singing this tune since the days of Games for Windows began. So why the hell can't you understand your own plan Microsoft? Here is the issue: Zune can be shared with up to three devices. Well that is fantastic if you live in the pre WP7 world. Xbox now has a family plan for 4 accounts for $99 a year Windows Live can only be tied to one Gamertag Windows Live can only be tied to one Zunetag So essentially a family of 2-3 people are screwed if they want to have individual gamertags and share a zune pass. My wife and I share a Zune pass, have two Gamertags and both have WP7 devices. So the long and short of it is, one of us can't have both a Zune pass and a Xbox Live Gamertag linked to our phone. It's either we get two Zune passes (which is ridiculous) or we go without a feature that is a big piece of WP7 (xbox integration). This is really pissing me off and makes me want to go back to my iphone and still use our zune devices instead of our phones. By the way this has all been confirmed with Microsoft, i spoke to Zune Tech and Xbox Live Tech.