It's all advertising. Is the iPod the best DAP (digital audio player) on the market? No. Then why does it have a HUGE lead over #2 maker Sansa? Ever seen a Sansa commercial? The fact that Sansa is #2 with NO advertising should tell you what a decent product they make. Hell not even the companies with MORE $$$ then Sansa advertise thier players. Ever seen a Creative DAP commercial? Even Sony doesn't advertise thier (decent) line of players. Same with BB. I've never seen a commercial dedicated to the Q. Seen it mentioned along with other phones but never a fun and hip commercial about it like the iPhone. Apple and RIM have millions to advertise. And marketing does work. I have always had a soft spot for Apple computers but phones and computers are NOT where Apple truly shine. It's their marketing division that is the best in the industry.