I switched from an Iphone and haven't looked back. I picked up the LG quantum and have loved it...more than I thought I would. My wife really liked it and they had the buy 1 get one free so I took the leap. I had a zune until it broke in Sept so was looking forward to getting the zune pass again. For once Microsoft can say, "It just works". I have windows 7 on all our laptops, desktops and on my HTPC and there are apps that integrate it all together simply. I think microsoft has layed a nice foundation for what's going to be a great phone OS.